Share of voice in AI
The percentage of AI answers in your category that mention your brand versus competitors.
Share of voice (SoV) in AI measures how often your brand appears in AI-generated answers relative to competitors, across a set of category prompts. If buyers ask "best project management tool for agencies" a hundred ways and your brand appears in 12% of the answers while a competitor appears in 40%, that gap is your growth agenda.
Because AI answers are probabilistic and vary by engine, SoV is best tracked as a trend across repeated weekly runs, per engine and per prompt category (discovery, comparison, recommendation), rather than a single snapshot.
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